Here’s some other stuff (in no particular order)...

Dinty Moore Mobile Stewery

As a part of the Lumberjacks Eat Moore campaign, we put together this mobile activation for outdoor events. 

The latest spot declares (in song, no less)  “Dinty Moore, the beer of meals.” Food trucks may be passé, even breweries may be peaking, but our “stewery” was a hit at this beer fest in Milwaukee. 

We designed the graphics on classic beer advertising and based the fixtures and other elements on a traditional North Woods bar. There was hammerschlagen, a taxidermied beaver for photo ops, and of course sampling some of the Dinty Moore stew varieties.

We even built an animated, backlit beer sign with a flowing river of stew. Unfortunately, those great looking beer taps did NOT dispense hot stew. 

(The Stewery only actually made it to one event so far, and I didn’t get a chance to shoot any photos. These aren’t great, but it’s the only evidence I have that this stuff exists.)

Cartoon Network Exhibition at Museum of Design Atlanta

The creative team at Cartoon Network had the opportunity to display our work at MODA (Museum of Design Atlanta) for several months in 2007. The exhibition was—somewhat unfortunately—called Design at Play: The High Design and Low-Brow Humor of Cartoon Network

Here’s a bit from the press release:

The multimedia exhibit-featuring wide samples of print advertising and marketing materials, billboard executions, premium design, on-air spots, websites and online games, each designed to support the network’s original animated programming-will spotlight the local talents of Cartoon Network’s renowned team of designers, writers, animators, producers and graphic artists.

Spanning three full galleries at MODA, this first-time partnership also will explore the process of creating an animated television program  from doodles and 3-D models to styleguides and storyboards.

We worked across disciplines to plan the layout of each space. We designed and painted thematic graphics on the walls and exhibition materials. Televisions, both modern and vintage, played shows, ads, and other network brand elements. I designed and animated these screensavers for the digital kiosks that displayed our websites and games. 

Hormel Chili Football Social

Football season is an important time of year for Hormel Chili, because game watching is perfect for food that, let’s just say doesn’t necessarily need to be good for you.

To encourage people to think about chili on top of more than just hotdogs, we poured it on fries, nachos, potatos skins—and some more unexpected options—and recorded some play-by-plays.

We re-used footage from previous TV and social videos, and recorded new audio—improvised right in the booth.

Later the same season, following the success of the Re-Pour content, we shot a series of videos with food created specifically for the big game that Sunday night.

We created super branded football-style graphics and chili cheese dip ideas based on the team colors from the matchups.

The campaign was made on a tiny budget, but we managed to get the voice of the brand to read the voiceover for each week’s spot.

More to come...

I put new (and sometimes old) stuff here from time to time. It’s a place for things that don’t really make sense on as a project on their own, but are just kinda cool.