Before Disney bought Lucasfilm, there were epic weekly adventures in the Star Wars universe on Cartoon Network.
Show Launch
I worked with creatives throughout our company and at Lucasfilm to develop a coherent visual direction. The design concite for the initial launch was to—as much as possible—stay out of the way. This is one of the biggest entertainment brands in history. The show's supervising director said, "...put a lightsaber in a character's hand on a poster, and that says Star Wars to me." I agree.
We designed "posters" for every episode. The site's homepage changed every week to match the spots on-air. Every week was an mini-movie event.
I led the other designers on my team throughout the Clone Wars project. Mock ups and other elements I designed with limited show assets formed the foundation of the look of the campaign across print, television, and online advertising.
Games
Like every show launch, this campaign included online games.
Season 2
The second season of The Clone Wars was all about bounty hunters. The launch online was all about the Star Wars: The Clone Wars Game Creator. Play as a hero or a villain—a Jedi, clone trooper, or, you guessed it... bounty hunter.
