Hormel Natural Choice

The last spot in the Make the Natural Choice campaign from Hormel Natural Choice—and the first made for broadcast instead of digital video. 

A few years into the campaign it became meaningless to say “100% Natural” or “No Preservatives.” Every brand has a natural lunchmeat, and none of them use the kind of weird, hard to pronounce preservatives that people think of when they think about packaged sandwich meats.

What set us apart is the brand we built: A quirky tone, handmade typography, and of course Judy Greer.

This spot is all about how natural tastes better, brought to life when Judy throws a “sandwich tasting.” Plenty of opportunities to poke fun at the fussy language and mannerisms of wine connoisseurs, while highlighting a “flight” of tiny, tasty looking sandwiches.