Hormel Natural Choice
—
It started with a bad brief: natural lunchmeat tastes better.
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Describing how something tastes is an ordeal. It’s why wine menus sound so ridiculous. “Tastes better” as a brief in food advertising usually means the clients want a nice bite and smile (“Mmmm”).
We decided to embrace the weird.
(PW: Ham?)
The idea is brought to life through our spokeswoman and hostess, Judy Greer throwing a “sandwich tasting,” with plenty of opportunities to poke fun at the fussy language and mannerisms of wine connoisseurs, while highlighting a “flight” of tiny, tasty looking sandwiches.
The last spot in the Make the Natural Choice campaign for Hormel Natural Choice—and the first made for broadcast instead of digital video.
Agency: BBDO Minneapolis
Role: Art Director
Credits
Describing how something tastes is an ordeal. It’s why wine menus sound so ridiculous. “Tastes better” as a brief in food advertising usually means the clients want a nice bite and smile (“Mmmm”).
We decided to embrace the weird.
(PW: Ham?)
The idea is brought to life through our spokeswoman and hostess, Judy Greer throwing a “sandwich tasting,” with plenty of opportunities to poke fun at the fussy language and mannerisms of wine connoisseurs, while highlighting a “flight” of tiny, tasty looking sandwiches.
The last spot in the Make the Natural Choice campaign for Hormel Natural Choice—and the first made for broadcast instead of digital video.
Agency: BBDO Minneapolis
Role: Art Director
Credits
AD: Chris Corum
CW: Dave Alm
CW: Dave Alm
ECD: Noel Haan