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This is the first in a series of long-form content pieces showcasing DeWalt's commitment to trade professionals.

I worked as a two-person agency with creative partner Brett Knutson, developing the series from concept to production alongside the Stanley Black & Decker team.

DeWalt’s goal was to showcase their long-standing support for tradespeople and commercial builders.

Our solution: create a docuseries that celebrates the “hometown pros,” the people who helped build our communities. We focused on compelling, audience-driven stories featuring trusted professionals working on notable projects, curating the list of possibilities to select the most engaging and brand-friendly stories. When DeWalt’s sponsorship team connected us with their stock car team, it was immediately clear that Spider was our guy. 




We used additional footage from our stories as short-form promotional videos on social. Each video helps build excitement around the launch of each new story and breaks up the typical, product-driven posts that make the rest of DeWalt’s social calendar.

Several more videos are in the works, and we're excited to share them as they roll out.

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UPDATE: Here’s Rodney’s story, the next in the series.




I helped position this project for a story and was a part of the initial interviews with participants, but wasn’t directly involved in the production.



Agency: Stanley Black & Decker Internal
Role: CD / Art Director

Credits

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