Andersen invented the commercially manufactured window more than a hundred years ago.
The 2008 housing bubble burst brought dramatic changes in the home building and renovation markets. Andersen made smart acquisitions to expand their product lines far beyond traditional wood windows. The brand now ranges from budget vinyl windows to custom sized and shaped windows for architects and massive contemporary patio doors for West Coast style homes.
These new products and new audiences require radically different types of communication for Andersen.
BBDO MPLS - Andersen Sizzle 2017
A quick overview of some of the work BBDO MPLS has done over the past few years to help Andersen modernize its communications, both business to business and consumer focused.
Even the classics need updating. The primary driver for homeowners to purchase new windows is that they simply don’t work. Older wooden windows look great, but are sometimes drafty and often won’t open at all.
This ad celebrates the classic style of wood windows, while introducing a new lock that makes using them just as pleasant.
400 Series - Yes
Windows that fit your business.
The most popular window in their best selling line wasn’t available in the same custom-sized measurements of many other products in the series. As a signal to Andersen’s loyal builders and contractors, we developed a campaign to announce much more than custom sizes. Where before they may not have, Andersen is now saying, “Yes.”