Chris Corum | Creative Director

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	<title>Chris Corum &#124; Creative Director – Art &#38; Design</title>
	<link>https://designinyourhead.com</link>
	<description>Chris Corum &#124; Creative Director – Art &#38; Design</description>
	<pubDate>Wed, 25 Sep 2024 21:39:48 +0000</pubDate>
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		<title>Top Nav (Home)</title>
				
		<link>https://designinyourhead.com/Top-Nav-Home</link>

		<pubDate>Wed, 03 Jan 2018 17:01:59 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/Top-Nav-Home</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp;I</description>
		
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		<title>Splash Page (NEW)</title>
				
		<link>https://designinyourhead.com/Splash-Page-NEW</link>

		<pubDate>Fri, 11 Jun 2021 17:00:40 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

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&#38;nbsp;CHRIS CORUM&#38;nbsp;
— CREATIVE DIRECTOR / ART &#38;amp; DESIGN —</description>
		
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	<item>
		<title>About Me</title>
				
		<link>https://designinyourhead.com/About-Me</link>

		<pubDate>Fri, 01 Sep 2017 19:24:55 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/About-Me</guid>

		<description>Hello.


I'm Chris, a designer, art director, and creative director.
I like making things.

I work hard to make them smart and interesting—or dumb and interesting—as long as they’re not boring. I care about the people watching and my clients' business—in that order. I'm never satisfied with what I make, but I'm working on that, too.

I've worked in-house and for agencies, freelance and full-time.
I help clients launch new products and agencies win new business.

My work shows up on TV and in social feeds for clients ranging from Fortune 500 companies to startups to non-profits. It was in the Super Bowl a couple of years back.


I occasionally win awards, but I almost always get repeat business. Clients want to work with me again. Agencies bring me back. I guess that means people like working with me.
People on my teams get promoted. They go on to win awards and become creative directors themselves.
I spent 10+ years at Cartoon Network and Adult Swim, launching shows and making content that reached millions of people—including a product that generated a billion (with a "b") plays in its first year.
Since then, I've been freelancing across the country—working on campaigns for classic food brands, power tools, and toilet paper (sold separately).


What else?Sometimes I make stuff without getting paid for it.


&#60;img width="1177" height="1177" width_o="1177" height_o="1177" data-src="https://freight.cargo.site/t/original/i/6716ef05f7a3fcac8c41dfa6b0a6ec38bbfd4085e51bc762a29de80f1f995c6a/BC_SketchBook.jpg" data-mid="9387374" border="0"  src="https://freight.cargo.site/w/1000/i/6716ef05f7a3fcac8c41dfa6b0a6ec38bbfd4085e51bc762a29de80f1f995c6a/BC_SketchBook.jpg" /&#62;
Some creative friends and I used to get together on Mondays to play collaborative drawing games. There may have been beer involved. Sometimes we turned sketches into screen prints, but usually they just ended up here.


	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f74945c95a2bf2d0f5f882f7149614d3cf4f5eef50bba8688282550258b2b2f5/IMG_2224.jpg" data-mid="9387665" border="0"  src="https://freight.cargo.site/w/1000/i/f74945c95a2bf2d0f5f882f7149614d3cf4f5eef50bba8688282550258b2b2f5/IMG_2224.jpg" /&#62;I play in rock bands. I call it art rock, but my bandmates use descriptors that have more than one hyphen. You get the idea. I play the guitar.


Invoices (pandemic project)lada&#38;nbsp;(c. 2011–2013)


Choose Your Battles&#38;nbsp;(c. 2007–2008)


I called my latest solo rock project “Invoices” because “non-billable hours” was a little on the nose.

&#60;img width="1650" height="1650" width_o="1650" height_o="1650" data-src="https://freight.cargo.site/t/original/i/37540a231049354b251ec0cd1033c2edb01966a4cc038190cc151cb9fa050c79/Cover_Odds-01.png" data-mid="113774711" border="0"  src="https://freight.cargo.site/w/1000/i/37540a231049354b251ec0cd1033c2edb01966a4cc038190cc151cb9fa050c79/Cover_Odds-01.png" /&#62;
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I made a bunch of noisey, sometimes pretty, often complicated instrumental tracks with guitars in my basement and drums on my laptop.&#38;nbsp;
What else was I supposed to do without leaving the house for a year and a half?</description>
		
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	<item>
		<title>Contact</title>
				
		<link>https://designinyourhead.com/Contact</link>

		<pubDate>Wed, 10 Jan 2018 22:33:29 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/Contact</guid>

		<description>Let’s chat.
Want to work together? 


Reach out anytime. I look forward to hearing from you.

Here’s my&#38;nbsp;resumé.


	EMAIL:
chris@designinyourhead.com


PHONE: 404-993-5503

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	<item>
		<title>Pillsbury</title>
				
		<link>https://designinyourhead.com/Pillsbury</link>

		<pubDate>Thu, 19 Sep 2024 17:04:49 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/Pillsbury</guid>

		<description>Pillsbury—


In advertising, you often have to work within existing brand campaigns, and with “other people’s ideas.” Sometimes it feels like a chore. But occasionally, you get an opportunity to breathe new life into a beloved character who hasn’t really done much in a while.

The existing “Made at Home” campaign wasn’t unique: families at home during mealtimes. Pillsbury was focused on product and clichéd storytelling, neglecting the brand’s key difference: The Doughboy

Our task was to bring some personality back into the campaign—Doughboy’s personality, to be specific. We let him stretch his legs, gave him spoken lines, and made him a part of the family instead of just a branded prop.


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ProcessThe new Doughboy had an updated design—he’s more dough-colored, his kerchief is blue, etc.—but more than that, he needed a bit more personality. The brand design team at JKR made many of the nuts and bolts design decisions before I got involved. My team’s job was to bring him to life as a more fully-formed character.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d5e2f03ed7b1a635ce39ae4d0513cf9a176aa3634de609af8d021d20bcd739a/Pillsbury--Design-Exploration--0426.001.jpeg" data-mid="218822569" border="0"  src="https://freight.cargo.site/w/1000/i/3d5e2f03ed7b1a635ce39ae4d0513cf9a176aa3634de609af8d021d20bcd739a/Pillsbury--Design-Exploration--0426.001.jpeg" /&#62;
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This new campaign and his new look meant we went back to the drawing board—literally. We started with pencil sketches to design a set of expressions and a range of poses to help develop his new personality. 

Like any other animated character, we started with the scripts and explored Doughboy’s specific actions, gestures, posture, and facial expressions. 

We also developed a new voice—more dialogue from Doughboy meant he needed his high-pitched falsetto softened.&#38;nbsp; 


The Scripts


Our approach built on the existing "Made at Home" campaign, which highlighted authentic family moments during mealtime, but often left little room for the Doughboy.&#38;nbsp;


	We shifted to more character-driven comedy spots, avoiding the typical "food porn" and "bite-and-smile" approach. These are animated spots in live-action homes, with the Doughboy interacting with family members and food.

The Doughboy is more than just a mascot—he talks with the kids, makes faces, plays games, etc. In short,&#38;nbsp; he’s a full-fledged member of the family.

It’s always fun watching scenarios evolve from ideas to doodles into final shots and polished animation.


&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5a22cfc2d94cef4eb7cd74111b3424341013feab62c72945a46c17db61f2c842/01_BDE.jpg" data-mid="218986664" border="0"  src="https://freight.cargo.site/w/1000/i/5a22cfc2d94cef4eb7cd74111b3424341013feab62c72945a46c17db61f2c842/01_BDE.jpg" /&#62;
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The Spots


We developed an ambitious approach for shooting and animating the campaign, with UK director Chris Balmond bringing us down onto the tabletop at Doughboy’s level. We worked to make these different from anything the brand has done previously.

Each spot has a visual flourish combining camera moves and Doughboy’s physical performance to give viewers a new perspective on his world and give our clients some great-looking close-ups of their products.


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/01c09d5cb18db30d9c6c83f1eae5fe48ada662523bbf4c7610e050ae7989af89/Pillsbury_BDE5.gif" data-mid="218815769" border="0"  src="https://freight.cargo.site/w/960/i/01c09d5cb18db30d9c6c83f1eae5fe48ada662523bbf4c7610e050ae7989af89/Pillsbury_BDE5.gif" /&#62;
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MusicMade Music developed a mnemonic (they call it a “sonic logo”) and a brand melody for the Pillsbury in previous work. For this campaign, we worked with them to arrange these themes into custom scores with different tempos, instrumentation, and genres to match the tone of each spot.&#38;nbsp;

The holiday spots showcase the range we created from our central theme, all leading up to a consistent mnemonic.&#38;nbsp;


Social and DigitalAs a part of the TV production, we planned and shot video concepts for social media. Each spot had unique shots with scenarios for social content. These videos helped maintain the creative standard across media, and supplemented the standard reformats and cutdowns used in various digital platforms.

&#60;img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/441a7737bc8f64eadb2b73b95983f260768f97a6f5f4afb5345f4290da82ba1e/3upSocial.gif" data-mid="223014673" border="0"  src="https://freight.cargo.site/w/960/i/441a7737bc8f64eadb2b73b95983f260768f97a6f5f4afb5345f4290da82ba1e/3upSocial.gif" /&#62;


Agency: BBDOMWRole: CD / Art Director
Credits
	CD/AD: Chris CorumCW: Jacob Guenther
	GCD: Tess Nyberg
CCO: Brock Davis


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	</item>
		
		
	<item>
		<title>Angel Soft</title>
				
		<link>https://designinyourhead.com/Angel-Soft</link>

		<pubDate>Wed, 17 Jan 2024 23:54:39 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/Angel-Soft</guid>

		<description>Angel Soft—&#60;img width="2919" height="1080" width_o="2919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8d5c7f8be3f986f17c5dd55b5d173bda1e945af73e513c58a78983fb814e598/Angel_JorgeAlicia.jpg" data-mid="202175338" border="0"  src="https://freight.cargo.site/w/1000/i/a8d5c7f8be3f986f17c5dd55b5d173bda1e945af73e513c58a78983fb814e598/Angel_JorgeAlicia.jpg" /&#62;

“Hello, Angels!” 
I worked with Grey NY and their client Angel Soft to bring the iconic cherub from their packaging to life in an animated brand campaign. Grey needed a creative team with experience in animation—specifically launching an animated property, like a television show or movie. 
My ten years at Cartoon Network meant I was uniquely qualified. Much like my creative partner—a comedy writer turned ad copywriter named Scott Chernoff—who wrote for BoJack Horseman and has a recurring voice acting role on Rick and Morty.&#38;nbsp;
We’ve spent time working on animated TV shows. Applying that knowledge to lay the groundwork for a brand campaign was a ton of fun.&#38;nbsp;


	&#60;img width="1313" height="1835" width_o="1313" height_o="1835" data-src="https://freight.cargo.site/t/original/i/e48e416454bbb515ce45f8044a2b6d7bfb8e2b911f575ece21797854ec58d8ec/Angel_Hello.jpg" data-mid="202176770" border="0"  src="https://freight.cargo.site/w/1000/i/e48e416454bbb515ce45f8044a2b6d7bfb8e2b911f575ece21797854ec58d8ec/Angel_Hello.jpg" /&#62;
	Angel - CEO of Angel SoftMeet Angel. She was the face of the brand, but we gave her a new job. We promoted her to CEO, then built a company to give her friends to talk to and a world to navigate.&#38;nbsp;
Angel is a go-getter who makes things happen—like Leslie Knope in Parks and Recreation or Elle Woods in Legally Blonde. She and her team have meetings and brainstorm new products. She settles the occasional disagreement between the Departments of Soft and Strong. 
Any toilet paper product info the (real) brand needs to convey to customers comes through cute, funny vignettes of Angel’s daily life.


Meet the Team
Angel doesn’t work alone. We created a whole world for her, including a team of colleagues at Angel Soft that function like the cast of a workplace comedy.&#38;nbsp;


	&#60;img width="635" height="697" width_o="635" height_o="697" data-src="https://freight.cargo.site/t/original/i/c9375011b3869691d975ea5e9fe5f9b965d57fc76d9e09a7070df22b22e4df9c/Jorge.jpg" data-mid="202173089" border="0"  src="https://freight.cargo.site/w/635/i/c9375011b3869691d975ea5e9fe5f9b965d57fc76d9e09a7070df22b22e4df9c/Jorge.jpg" /&#62;Jorge - Department of Soft
A big, soft teddy bear, Jorge is the master of&#38;nbsp; the soft-o-meter and leads the team at the soft department. He’s a little soft-spoken, but his soft skills are unmatched.&#38;nbsp;
	
&#60;img width="635" height="697" width_o="635" height_o="697" data-src="https://freight.cargo.site/t/original/i/fa37d1fa82e500f64509e900f02274622bb78c9023cf296adf9217fd0838faa9/Alicia.jpg" data-mid="202173086" border="0"  src="https://freight.cargo.site/w/635/i/fa37d1fa82e500f64509e900f02274622bb78c9023cf296adf9217fd0838faa9/Alicia.jpg" /&#62;Alicia - Department of StrongAthletic and enthusiastic, Alicia runs the strong department like a football coach. She sometimes comes on strong, so she’s the perfect counterpoint to Jorge. 


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/56a8987cab062e0fb7391f15c1e3e7f1d66d589e058f5a7a3c7784893c604402/AngelSoft_Softness_960_20.gif" data-mid="202167468" border="0"  src="https://freight.cargo.site/w/960/i/56a8987cab062e0fb7391f15c1e3e7f1d66d589e058f5a7a3c7784893c604402/AngelSoft_Softness_960_20.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6a2189e47180f3d86c7677fbe6bf44b48f3c226f2cd11d772b04a35e91080f6a/StrengthMeter_Long.gif" data-mid="202081080" border="0"  src="https://freight.cargo.site/w/1000/i/6a2189e47180f3d86c7677fbe6bf44b48f3c226f2cd11d772b04a35e91080f6a/StrengthMeter_Long.gif" /&#62;


	&#60;img width="635" height="697" width_o="635" height_o="697" data-src="https://freight.cargo.site/t/original/i/35c096180a6603c1f9f6b80a02d399605a1191f13bd74833aa23fd84eade4770/Judy.jpg" data-mid="202173090" border="0"  src="https://freight.cargo.site/w/635/i/35c096180a6603c1f9f6b80a02d399605a1191f13bd74833aa23fd84eade4770/Judy.jpg" /&#62;Judy - VP, Chief of Staff
Angel is the boss, but Judy keeps things running smoothly. She manages the day-to-day while Angel focuses on big picture items, like softness and strength.
	&#60;img width="635" height="697" width_o="635" height_o="697" data-src="https://freight.cargo.site/t/original/i/74e37f8847cc46c71e4d3a16461849829b5fed502d0287b25907fca1187cc899/Otto.jpg" data-mid="202173091" border="0"  src="https://freight.cargo.site/w/635/i/74e37f8847cc46c71e4d3a16461849829b5fed502d0287b25907fca1187cc899/Otto.jpg" /&#62;

	
	Otto - Research and Development
Otto is the brains behind all the innovation at Angel Soft. TPR&#38;amp;D have exciting plans in the lab, even if Angel sometimes has to step in to remind them to keep things simple.&#38;nbsp;

	
	&#60;img width="635" height="697" width_o="635" height_o="697" data-src="https://freight.cargo.site/t/original/i/d7c783309adba8a17084f63bc354ab55b5af15309e67c2c53a6f608e5bff0122/Glen.jpg" data-mid="202173088" border="0"  src="https://freight.cargo.site/w/635/i/d7c783309adba8a17084f63bc354ab55b5af15309e67c2c53a6f608e5bff0122/Glen.jpg" /&#62;
Glen - Intern
Glen’s not sure exactly how things work, yet.&#38;nbsp;It’s his first day. 
	

The Spots


We concepted these spots as a series of meetings throughout the Angel Soft office:A brainstorming session that gets a little off the rails—a little too "blue sky," as Angel might say—before she explains that 'soft and strong' is all anyone really needs.&#38;nbsp;A late night at the whiteboard solving some tricky "toilet paper math" (you know the 8 = 48 or 30 = 68 that sometimes shows up on TP packaging), only for Angel to pop her head in and clear everything up with a reminder to 'keep things simple.'Other ideas, like a flashback to Angel's first day, a look at what goes on in the breakroom, or what Angel's quarterly presentations to the entire staff look and sound like.

	
&#60;img width="1210" height="1252" width_o="1210" height_o="1252" data-src="https://freight.cargo.site/t/original/i/be75cf51260000e9a42dc18d778f9009d4703a4c8432de4ae5adbd6de1428871/Factory_Harp.png" data-mid="206825433" border="0"  src="https://freight.cargo.site/w/1000/i/be75cf51260000e9a42dc18d778f9009d4703a4c8432de4ae5adbd6de1428871/Factory_Harp.png" /&#62;
&#60;img width="1668" height="1512" width_o="1668" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e8dd6650c8e970c1c30489dac70eb5e195bedda0544c5598688f3fdd802976e3/Factory_Barbell.png" data-mid="206825528" border="0"  src="https://freight.cargo.site/w/1000/i/e8dd6650c8e970c1c30489dac70eb5e195bedda0544c5598688f3fdd802976e3/Factory_Barbell.png" /&#62;
&#60;img width="2224" height="1668" width_o="2224" height_o="1668" data-src="https://freight.cargo.site/t/original/i/2327702cce70c5b805a93166f45f88595966bacb3173290aa21d27cb7eab8060/Factory.png" data-mid="206825281" border="0"  src="https://freight.cargo.site/w/1000/i/2327702cce70c5b805a93166f45f88595966bacb3173290aa21d27cb7eab8060/Factory.png" /&#62;
&#60;img width="2224" height="1668" width_o="2224" height_o="1668" data-src="https://freight.cargo.site/t/original/i/7c8b5e1da8e960e02b41610ea8dd60e1e2756b5b73ce66b2f9f685dd9db221b7/Lab_Chemistry.png" data-mid="206825429" border="0"  src="https://freight.cargo.site/w/1000/i/7c8b5e1da8e960e02b41610ea8dd60e1e2756b5b73ce66b2f9f685dd9db221b7/Lab_Chemistry.png" /&#62;

	It’s fun to see how some of the initial concepts (my rough doodles) evolved into the finished animation. The characters, their relationships, and the office environment evolved, but some of our first visual gags for the factory made it through to the final spots.

The Factory Visit script was an early idea for a quick, visual introduction to the larger world of the company. We wrote dozens of scripts with crazy conversations about every aspect of toilet paper to illustrate that Angel Soft is different because Angel personally maintains the company's focus on "Soft and strong. Simple." 


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/41d6529f8d7313bbd593397f830c1538583b8a1d998e6b1dccd63b532dd46869/AngelSoft_Otto_1.gif" data-mid="202079244" border="0"  src="https://freight.cargo.site/w/1000/i/41d6529f8d7313bbd593397f830c1538583b8a1d998e6b1dccd63b532dd46869/AngelSoft_Otto_1.gif" /&#62;

All the internal conflict—including a personal favorite of mine, the rivalry between Jorge and Alicia as fanatics for their departments—ended up being too much for the client. What we ended up with were beautifully animated spots with cute characters, but not a ton of actual comedy.&#38;nbsp;As freelancers, we oversaw the design of the characters and their world with the team at Psyop. We left them with the building blocks for a great series of ads: all the visuals and a pile of scripts. But we weren't around for all the fun of testing boards and animatics.&#38;nbsp;
The scripts changed not insignificantly, but they still look pretty solid. I posted some behind the scenes process images of the design process in the Other Fun Stuff section, to show a bit more of the characters’ look development.&#38;nbsp;


Social, Banners, etc.
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/98b1c5c0bf605644b2f57c0f0842d3300f1a2804ca18c482b2fc7ce44b6d9cdf/Angel_Poses1.jpg" data-mid="202622306" border="0"  src="https://freight.cargo.site/w/1000/i/98b1c5c0bf605644b2f57c0f0842d3300f1a2804ca18c482b2fc7ce44b6d9cdf/Angel_Poses1.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a04f57935161e934891647a61600abaf13a843f806af6978a49ab997696ddd3f/Angel_Poses.jpg" data-mid="202627772" border="0"  src="https://freight.cargo.site/w/1000/i/a04f57935161e934891647a61600abaf13a843f806af6978a49ab997696ddd3f/Angel_Poses.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3c24b15b6c2f37ce7532a515dae1eb542ed25310683a93f9664d6e5cd19d50cf/Angel_Poses2.jpg" data-mid="202622307" border="0"  src="https://freight.cargo.site/w/1000/i/3c24b15b6c2f37ce7532a515dae1eb542ed25310683a93f9664d6e5cd19d50cf/Angel_Poses2.jpg" /&#62;

We developed concepts for animated HTML banners and social assets. You don't often get the opportunity to create custom character assets for digital promo elements.We wrote headlines as if Angel and team wrote them—Angel loves puns—and planned their own shoots to model for the ads. These are based on the concepts and headlines we developed, but the final design and layouts were done after I left the project. (I might share some of my art director sketches for in another behind the scenes post. They're pretty entertaining.)

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/62d1208d7a621205aba0c4d674de0ba10d418befadd008469c57660819438712/Banners1.jpg" data-mid="202626682" border="0"  src="https://freight.cargo.site/w/1000/i/62d1208d7a621205aba0c4d674de0ba10d418befadd008469c57660819438712/Banners1.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef33873b9273f3f5d6b2e507062d9d0164f2717cb6b93294893af781e1b74bbf/Banners2.jpg" data-mid="202626683" border="0"  src="https://freight.cargo.site/w/1000/i/ef33873b9273f3f5d6b2e507062d9d0164f2717cb6b93294893af781e1b74bbf/Banners2.jpg" /&#62;

This is as close as a CPG campaign can get to launching a show for Cartoon Network. Our final deliverables were closer to a show bible—the industry term for the guide creators write and refer to as they develop a TV show—than a traditional campaign style guide.&#38;nbsp;


&#60;img width="2871" height="963" width_o="2871" height_o="963" data-src="https://freight.cargo.site/t/original/i/213e218f4e6b235aef0a5cf5c845f4476b20725bcc67d021c344926844ec0c6d/Lineup.jpg" data-mid="202172444" border="0"  src="https://freight.cargo.site/w/1000/i/213e218f4e6b235aef0a5cf5c845f4476b20725bcc67d021c344926844ec0c6d/Lineup.jpg" /&#62;

Agency: GREYRole: CD / Art Director
Credits
	AD/CD: Chris CorumCW/CD: Scott Chernoff
	CD: Sam Isenstein
ECD: Ulrika Karlberg


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	</item>
		
		
	<item>
		<title>AIGA Design Camp</title>
				
		<link>https://designinyourhead.com/AIGA-Design-Camp</link>

		<pubDate>Mon, 04 Sep 2017 17:42:40 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/AIGA-Design-Camp</guid>

		<description>AIGA Minnesota Design Camp—An annual retreat for designers, illustrators, art directors, educators, and other design enthusiasts—AIGA Minnesota's Design Camp is a thirty year tradition.


We Beasts Make Beauty


The theme for 2016 celebrated the spirit animals that attendees embrace and set free when they're put in the woods with a few hundred other like minded individuals.&#38;nbsp;
Each session opened with a video that distills the theme. The lights dim, the screen goes black, sounds of the woods act as a cue that camp is in session.These played with the volume way up.


Manifesto

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc6c3442f003af7cb8b3652bb27b884e1292f4968eae4e894e046e015c9816c3/Manifesto1.jpg" data-mid="3381823" border="0"  src="https://freight.cargo.site/w/1000/i/dc6c3442f003af7cb8b3652bb27b884e1292f4968eae4e894e046e015c9816c3/Manifesto1.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50b6032b52019efb0b43ff60e966c282e808e617e18b97110a70f55711281673/Manifesto2.jpg" data-mid="3381822" border="0"  src="https://freight.cargo.site/w/1000/i/50b6032b52019efb0b43ff60e966c282e808e617e18b97110a70f55711281673/Manifesto2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fff65013956098c667daffc3a2b349abbf3283fb799bc35b2dd109b6080f438c/Manifesto3.jpg" data-mid="3381824" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fff65013956098c667daffc3a2b349abbf3283fb799bc35b2dd109b6080f438c/Manifesto3.jpg" /&#62;
	BBDO MPLS is an advertising agency, not a design firm. We approached the graphics and identity for Design Camp like we would any other client. That means ideas, human truths, and (of course) a manifesto. 
Few of us had been to the event before, but we collected stories from those who had. We put ourselves in the minds of designers—people who even at work or among friends can rarely really be themselves. At camp, they are.
They are illustrators and typographers, art directors and UX specialists. Together, they create great things. And at camp—though they are all different—they are with their own kind.This theme, typography, and imagery was the basis for all of the event graphics.


The Event
We designed many, many event materials.


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/75fb3504893b9e263274fa6ab5f17395e983d79fb57d82250cc7290b119033a4/Event4.jpg" data-mid="8697522" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/75fb3504893b9e263274fa6ab5f17395e983d79fb57d82250cc7290b119033a4/Event4.jpg" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/921822582dce0bd4a9c53a612ce795ce47fbb4e39b2751c89acc7c15b8bfc028/Event1.jpg" data-mid="8697803" border="0"  src="https://freight.cargo.site/w/960/i/921822582dce0bd4a9c53a612ce795ce47fbb4e39b2751c89acc7c15b8bfc028/Event1.jpg" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1cf8ed56a672b9458629d6802c972123124b9bb1c0c08066b02aa6535d5c68c7/Event2.jpg" data-mid="8697805" border="0"  src="https://freight.cargo.site/w/960/i/1cf8ed56a672b9458629d6802c972123124b9bb1c0c08066b02aa6535d5c68c7/Event2.jpg" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d946386baa860c9b6512e587154e26e7e83ed5a236d4f6bbd5a87269711d84d9/Event3.jpg" data-mid="8697816" border="0"  src="https://freight.cargo.site/w/960/i/d946386baa860c9b6512e587154e26e7e83ed5a236d4f6bbd5a87269711d84d9/Event3.jpg" /&#62;
 

&#60;img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/f5ad7f51eea2b5d3ede47adb678207bfabe6f6adfe4bebedde994809bfb2651b/Schedule.jpg" data-mid="8697839" border="0"  src="https://freight.cargo.site/w/1000/i/f5ad7f51eea2b5d3ede47adb678207bfabe6f6adfe4bebedde994809bfb2651b/Schedule.jpg" /&#62;
&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/1de6196fda0aa2af64814eabcdbfd2089d2822a757036e95beddefcecb16503d/Program-3_o.jpg" data-mid="8697870" border="0"  src="https://freight.cargo.site/w/1000/i/1de6196fda0aa2af64814eabcdbfd2089d2822a757036e95beddefcecb16503d/Program-3_o.jpg" /&#62;
&#60;img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/10934152385e1c8dbd6047bf1ab075e59557a97080a9fb5648402b728714e774/Schedule-3.jpg" data-mid="8697843" border="0"  src="https://freight.cargo.site/w/1000/i/10934152385e1c8dbd6047bf1ab075e59557a97080a9fb5648402b728714e774/Schedule-3.jpg" /&#62;
&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/5835b168d249f8cc31c62eda00055f1bad1fabd77e15d79916eda299e7b129b8/Bag_o.jpg" data-mid="8697968" border="0"  src="https://freight.cargo.site/w/1000/i/5835b168d249f8cc31c62eda00055f1bad1fabd77e15d79916eda299e7b129b8/Bag_o.jpg" /&#62;

(I think this stuff turned out great.)


Guide Book
The printed guide that told campers what to expect each day was a further opportunity to expand the conference's theme.


&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/8f3dbce19e319d387939f1a13e92eba5fb04e75773c11b94add8cdc4929da158/DesignCamp_Guidebook_FINAL_SoftProof2.jpg" data-mid="8698431" border="0" data-scale="100" src="https://freight.cargo.site/w/720/i/8f3dbce19e319d387939f1a13e92eba5fb04e75773c11b94add8cdc4929da158/DesignCamp_Guidebook_FINAL_SoftProof2.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/4c7296079a41aaa3853906084a09e821a52e1aca852e4b53ddfee5f920757f99/DesignCamp_Guidebook_FINAL_SoftProof6.jpg" data-mid="8698425" border="0"  src="https://freight.cargo.site/w/720/i/4c7296079a41aaa3853906084a09e821a52e1aca852e4b53ddfee5f920757f99/DesignCamp_Guidebook_FINAL_SoftProof6.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/3e03f36551452bee3c8869ea526a1524ea647a075088497c0efca2ccdd37d28e/DesignCamp_Guidebook_FINAL_SoftProof7.jpg" data-mid="8698426" border="0"  src="https://freight.cargo.site/w/720/i/3e03f36551452bee3c8869ea526a1524ea647a075088497c0efca2ccdd37d28e/DesignCamp_Guidebook_FINAL_SoftProof7.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/b5a4e7cab9d884ae2a5b48e1e3748b8ce192f41464d89e9cd9bdc0728d214efd/DesignCamp_Guidebook_FINAL_SoftProof10.jpg" data-mid="8698378" border="0"  src="https://freight.cargo.site/w/720/i/b5a4e7cab9d884ae2a5b48e1e3748b8ce192f41464d89e9cd9bdc0728d214efd/DesignCamp_Guidebook_FINAL_SoftProof10.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/b8be2ff9210daba56962f09357ab30769f48b4420f172834615ac6cf57b839a0/DesignCamp_Guidebook_FINAL_SoftProof11.jpg" data-mid="8698412" border="0"  src="https://freight.cargo.site/w/720/i/b8be2ff9210daba56962f09357ab30769f48b4420f172834615ac6cf57b839a0/DesignCamp_Guidebook_FINAL_SoftProof11.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/750f730ba66b28b743cda4950920b8c4397327f5e167830a0cbb8b29f6efe417/DesignCamp_Guidebook_FINAL_SoftProof12.jpg" data-mid="8698416" border="0"  src="https://freight.cargo.site/w/720/i/750f730ba66b28b743cda4950920b8c4397327f5e167830a0cbb8b29f6efe417/DesignCamp_Guidebook_FINAL_SoftProof12.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/7e0fb740a64fc59408c103f465abd7ecd74f4b465315b890312bd68c68761fc3/DesignCamp_Guidebook_FINAL_SoftProof13.jpg" data-mid="8698418" border="0"  src="https://freight.cargo.site/w/720/i/7e0fb740a64fc59408c103f465abd7ecd74f4b465315b890312bd68c68761fc3/DesignCamp_Guidebook_FINAL_SoftProof13.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/e88e1b61baa7e35402b53fe6ab0f7e551bb3b8dfa0f44805ef1fdb5484c7a144/DesignCamp_Guidebook_FINAL_SoftProof8.jpg" data-mid="8698420" border="0"  src="https://freight.cargo.site/w/720/i/e88e1b61baa7e35402b53fe6ab0f7e551bb3b8dfa0f44805ef1fdb5484c7a144/DesignCamp_Guidebook_FINAL_SoftProof8.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/736ceb4fd3d4b54525b020abfca08b81e349fb16ef3b1963910628a700d156db/DesignCamp_Guidebook_FINAL_SoftProof9.jpg" data-mid="8698454" border="0"  src="https://freight.cargo.site/w/720/i/736ceb4fd3d4b54525b020abfca08b81e349fb16ef3b1963910628a700d156db/DesignCamp_Guidebook_FINAL_SoftProof9.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/20ca7d4bfd4150c48e8aeea4feedab9bcd82a991bf1e5c36b98c481c9823b38a/DesignCamp_Guidebook_FINAL_SoftProof14.jpg" data-mid="8698456" border="0"  src="https://freight.cargo.site/w/720/i/20ca7d4bfd4150c48e8aeea4feedab9bcd82a991bf1e5c36b98c481c9823b38a/DesignCamp_Guidebook_FINAL_SoftProof14.jpg" /&#62;
&#60;img width="720" height="504" width_o="720" height_o="504" data-src="https://freight.cargo.site/t/original/i/feeb7c52f853808345b94853bc06dce294df2ce428faf8117e049352d358deaf/DesignCamp_Guidebook_FINAL_SoftProof15.jpg" data-mid="8698481" border="0"  src="https://freight.cargo.site/w/720/i/feeb7c52f853808345b94853bc06dce294df2ce428faf8117e049352d358deaf/DesignCamp_Guidebook_FINAL_SoftProof15.jpg" /&#62;


Agency: BBDO MinneapolisRole: CD / Art Director / Designer
CreditsAD: Chris Corum
CW: David MackerethGD: Becky Eilers / Julie Ann JamesCD: Chris Corum / Tim BrunelleECD: Noel Haan


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</description>
		
	</item>
		
		
	<item>
		<title>Hormel Natural Choice</title>
				
		<link>https://designinyourhead.com/Hormel-Natural-Choice</link>

		<pubDate>Sat, 11 Aug 2018 21:42:08 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/Hormel-Natural-Choice</guid>

		<description>Hormel Natural Choice—
It started with a bad brief: natural lunchmeat tastes better. 


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ed66b7fd7feacf9f82d5594dfbd60fe0515bbb1e28999d293ead4bccb743749/SandwichTasting_Thumb.jpg" data-mid="22236488" border="0"  src="https://freight.cargo.site/w/1000/i/0ed66b7fd7feacf9f82d5594dfbd60fe0515bbb1e28999d293ead4bccb743749/SandwichTasting_Thumb.jpg" /&#62;
Describing how something tastes is an ordeal. It’s why wine menus sound so ridiculous. “Tastes better” as a brief in food advertising usually means the clients want a nice bite and smile (“Mmmm”).
We decided to embrace the weird.

(PW: Ham?)


The idea is brought to life through our spokeswoman and hostess,&#38;nbsp;Judy Greer throwing a “sandwich tasting,” with plenty of opportunities to poke fun at the fussy language and mannerisms of wine connoisseurs, while highlighting a “flight” of tiny, tasty looking sandwiches.

The last spot in the Make the Natural Choice campaign for Hormel Natural Choice—and the first made for broadcast instead of digital video.&#38;nbsp;


Agency: BBDO MinneapolisRole: Art Director
CreditsAD: Chris CorumCW: Dave AlmECD: Noel Haan


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</description>
		
	</item>
		
		
	<item>
		<title>DeWalt</title>
				
		<link>https://designinyourhead.com/DeWalt</link>

		<pubDate>Wed, 25 Sep 2024 21:39:48 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/DeWalt</guid>

		<description>DeWalt—


This is the first in a series of long-form content pieces showcasing DeWalt's commitment to trade professionals. 
I worked as a two-person agency with creative partner Brett Knutson, developing the series from concept to production alongside the Stanley Black &#38;amp; Decker team.DeWalt’s goal was to showcase their long-standing support for tradespeople and commercial builders.  
Our solution: create a docuseries that celebrates the “hometown pros,” the people who helped build our communities.&#38;nbsp;We focused on compelling, audience-driven stories featuring trusted professionals working on notable projects, curating the list of possibilities to select the most engaging and brand-friendly stories. When DeWalt’s sponsorship team connected us with their stock car team, it was immediately clear that Spider was our guy.&#38;nbsp;

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7cf52a210d5b27c411f205076afb51db3dda08962124166dedae7b568725d83b/DewaltSocial_Spider_3Mock.jpg" data-mid="221743346" border="0"  src="https://freight.cargo.site/w/1000/i/7cf52a210d5b27c411f205076afb51db3dda08962124166dedae7b568725d83b/DewaltSocial_Spider_3Mock.jpg" /&#62;


We used additional footage from our stories as short-form promotional videos on social. Each video helps build excitement around the launch of each new story and breaks up the typical, product-driven posts that make the rest of DeWalt’s social calendar. 

Several more videos are in the works, and we're excited to share them as they roll out.


UPDATE: Here’s Rodney’s story, the next in the series. 


I helped position this project for a story and was a part of the initial interviews with participants, but wasn’t directly involved in the production.


Agency: Stanley Black &#38;amp; Decker InternalRole: CD / Art Director
Credits
	AD/CD: Chris CorumCW/CD: Brett Knutson
	

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	</item>
		
		
	<item>
		<title>CN Anything</title>
				
		<link>https://designinyourhead.com/CN-Anything-1</link>

		<pubDate>Wed, 03 Jan 2018 23:11:16 +0000</pubDate>

		<dc:creator>Chris Corum &#124; Creative Director – Art &#38; Design</dc:creator>

		<guid isPermaLink="true">https://designinyourhead.com/CN-Anything-1</guid>

		<description>CN Anything
—


The first micro-network! An endless stream of original content from Cartoon Network shows—games, videos, polls, quizzes, trivia, puzzles, and more—all on your phone.


The preview video from the App Store gives a quick overview of what CN Anything is all about.


App Design
The idea is simple: a bunch of small content built specifically for mobile devices.
 (This was years before TikTok) 
A user doesn't always have time for a full episode. They don't always need a robust, multiple-level, increasingly complex, challenging gaming experience. Sometimes you just want a quick bit of entertainment. 
Cartoon Network Anything started with the successes of YouTube, Instagram and Vine, Buzzfeed, and Flappy Bird. The goal was to translate our shows—and the network brand—into fifteen-second chunks. 

We developed content designed for touchscreens, built specifically for your mobile device. We created templates for quizzes and polls, memes, image galleries, and of course, video clips. We made a lot of clips—this stuff is what the internet is made of. But we wanted to make things with kids in mind: drawing and erasing activities, mazes, those spot-the-difference games from Highlights magazine, but designed to be played in under thirty seconds. 


Creative Development (and Development Development)

	The concept, design, and creative execution were done in-house, but the development was outside the scope of internal resources. We delivered wireframes, design documents, and animated mock-ups to the vendor.


These are just a few of the images and animations that the design team used to help the developers implement simple yet elegant templates.
	

Content Creation
The fact that the pieces are small doesn't mean they aren't the same quality as the rest of the things we make. They're smaller, shorter, and faster. This means we have to make a lot of them. 

I developed style guides for each content type. These are simple templates, but the success or failure of the content hinges on a few key factors: being on-brand, get-able and repeatable, and overall, just fun.&#38;nbsp;


&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/90c74a6b26eb40c578a97fc945e26e81d7da9356900c29ff8cecc4b0467a9805/1Quiz1.jpg" data-mid="8769100" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/90c74a6b26eb40c578a97fc945e26e81d7da9356900c29ff8cecc4b0467a9805/1Quiz1.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/b456598af9834fa40130a698ffa7068be3505a5902e578bace3059f555f4377d/1Quiz2.jpg" data-mid="8769101" border="0"  src="https://freight.cargo.site/w/1000/i/b456598af9834fa40130a698ffa7068be3505a5902e578bace3059f555f4377d/1Quiz2.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/429ab8e3d7546b59cd20139441b3067736a670aadb661d99935f6a4ccce40f28/AnyGuideGrabs1Draw1.jpg" data-mid="8769095" border="0"  src="https://freight.cargo.site/w/1000/i/429ab8e3d7546b59cd20139441b3067736a670aadb661d99935f6a4ccce40f28/AnyGuideGrabs1Draw1.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/8e02ee0fbb0027cb80daa3199302aa27c4de310bfe2adba5fa4489e4437e6bae/2Draw3.jpg" data-mid="8769103" border="0"  src="https://freight.cargo.site/w/1000/i/8e02ee0fbb0027cb80daa3199302aa27c4de310bfe2adba5fa4489e4437e6bae/2Draw3.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/27c11c79b7702598afff7235a0d24ad209eff5bc4a1bd9358f9a426c833000fd/2Draw2.jpg" data-mid="8769102" border="0"  src="https://freight.cargo.site/w/1000/i/27c11c79b7702598afff7235a0d24ad209eff5bc4a1bd9358f9a426c833000fd/2Draw2.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/6aa5f2d2f51ae7b15c34bf0433a74a1064185381ecce7ba9fbb0f6b8bce4356a/AnyGuideGrabs1Draw2.jpg" data-mid="8769096" border="0"  src="https://freight.cargo.site/w/1000/i/6aa5f2d2f51ae7b15c34bf0433a74a1064185381ecce7ba9fbb0f6b8bce4356a/AnyGuideGrabs1Draw2.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/fa386f70d697073ad3f1a07bdf80b3d473d22574f2fb28026d1f8d87e8ef9530/4Erase1.jpg" data-mid="8769106" border="0"  src="https://freight.cargo.site/w/1000/i/fa386f70d697073ad3f1a07bdf80b3d473d22574f2fb28026d1f8d87e8ef9530/4Erase1.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/d0e494c364f7131de25ea2041cae06ed2ddd0d93e004def6d3dde607b48bccac/4Erase2.jpg" data-mid="8769107" border="0"  src="https://freight.cargo.site/w/1000/i/d0e494c364f7131de25ea2041cae06ed2ddd0d93e004def6d3dde607b48bccac/4Erase2.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/daf9bec256662a7db68b4c06ccc77bc2312a50316def958d6fac725deee0c28b/4Erase3.jpg" data-mid="8769108" border="0"  src="https://freight.cargo.site/w/1000/i/daf9bec256662a7db68b4c06ccc77bc2312a50316def958d6fac725deee0c28b/4Erase3.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/168245ad584f22a12a89faa1c53625891acfbed3cb03a5404edda407be2b3a31/AnyGuideGrabs2Connect.jpg" data-mid="8769097" border="0"  src="https://freight.cargo.site/w/1000/i/168245ad584f22a12a89faa1c53625891acfbed3cb03a5404edda407be2b3a31/AnyGuideGrabs2Connect.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/65081a13ffa069cccfec9273ee71b18af0ccaff84a23070ec2be464402aff401/AnyGuideGrabs3Spot1.jpg" data-mid="8769099" border="0"  src="https://freight.cargo.site/w/1000/i/65081a13ffa069cccfec9273ee71b18af0ccaff84a23070ec2be464402aff401/AnyGuideGrabs3Spot1.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/a41c2c0f0e56fd9349d1293f179361ded8972fe5119ad0ef64d49d22b1fc8a59/3Spot1.jpg" data-mid="8769104" border="0"  src="https://freight.cargo.site/w/1000/i/a41c2c0f0e56fd9349d1293f179361ded8972fe5119ad0ef64d49d22b1fc8a59/3Spot1.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/907c9ea72dd837feb65482ed37829804a59d56867301258757b0312c7d467480/3Spot2.jpg" data-mid="8769105" border="0"  src="https://freight.cargo.site/w/1000/i/907c9ea72dd837feb65482ed37829804a59d56867301258757b0312c7d467480/3Spot2.jpg" /&#62;
&#60;img width="1019" height="763" width_o="1019" height_o="763" data-src="https://freight.cargo.site/t/original/i/06eae18c561f306d158c348919a5e140f8a274829949901ab5ad3ad53aa0c1b4/AnyGuideGrabs3Spot2.jpg" data-mid="8769098" border="0"  src="https://freight.cargo.site/w/1000/i/06eae18c561f306d158c348919a5e140f8a274829949901ab5ad3ad53aa0c1b4/AnyGuideGrabs3Spot2.jpg" /&#62;


Brand and Voice
The Cartoon Network brand is infused into the templates through design elements specific to each interface. We used animation, typography, and color in message slates to maintain the network's voice.

&#60;img width="1000" height="830" width_o="1000" height_o="830" data-src="https://freight.cargo.site/t/original/i/e8558534af3e33c9b42b8337db4f9004a11bf264e8592b22eb23f898aaf7e65c/01_Slates.gif" data-mid="8769093" border="0"  src="https://freight.cargo.site/w/1000/i/e8558534af3e33c9b42b8337db4f9004a11bf264e8592b22eb23f898aaf7e65c/01_Slates.gif" /&#62;


Hints
&#60;img width="638" height="826" width_o="638" height_o="826" data-src="https://freight.cargo.site/t/original/i/f090621338b691ae773f124da39f85090cc1f5d4e53d3914cdfd101023e46607/Anything_HintsGuide.jpg" data-mid="8769094" border="0"  src="https://freight.cargo.site/w/638/i/f090621338b691ae773f124da39f85090cc1f5d4e53d3914cdfd101023e46607/Anything_HintsGuide.jpg" /&#62;


Each game or activity is on a timer, so giving the user hints on what to do is crucial. I designed a system of animated icons for each user input type.


Agency: Cartoon NetworkRole: CD / Art Director / Designer
CreditsAD: Chris CorumCW: Kevin Barry / Alan Moore
GD: Luis RomoCD: Chris Corum
DD: Fassy Veith


Next&#38;nbsp;︎
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